Archive | September, 2012

Improving Keywords Quality Score

13 Sep

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Improving  Keywords Quality Score

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Maintaining a high Quality Score is important if you want to increase quality traffic and reduce costs. Publishers do not give detailed insights on how Quality Score is calculated.  However, the publishers do provide some insight on how an online marketer can achieve and maintain Quality Score in their search campaign.  There are four simple steps you need to take to bring your search campaign into “Quality Score Success”:

  1. Campaign Structure
  2. Keywords and History
  3. Relevant Ad Copy
  4. Landing Page

Campaign Structure

As a search marketer, it is important to start the process by truly knowing the brand you wish to advertise. This is because having knowledge of the brand will give you clear insight on how to create the campaign structure. Therefore, visit the brand site and learn the business as thoroughly as possible. Once you have clear knowledge of the brand, you will be able to easily categorize your business into separate components. You can categorize in any which way you choose, as long as it makes sense to the business. Once you have determined and broken down the different categories, you can easily create these into campaigns and adgroups within your search account.

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Keywords and History

Once you have a well organized campaign structure, it is time to start looking for keywords.

Many advertisers select keywords after observing the campaign structure and making a “best guess” on what keyword will bring in good traffic. Although this method is a good way to start, just doing this will not be an effective way to bring up overall Quality Score for your account. This is because you have no insight on how these “best guess” keywords have historically performed or will perform in the near future. The engines reward accounts with rich historical data by raising overall Quality Score, and it turn, cheaper cost per click and stronger volume. Therefore, it is important that you generate a keyword list with historically high volume keywords. Keyword research is relatively simply due to the many sources available through the search engines. You can easily generate thousands of keywords by simply typing in a “best guess” keyword or the brand website. You can also check to see if any of your keyword considerations have enough historical volume to be qualified for your search account.

Also, it is important that the keywords you select are consistent and relevant to your adgroup. Many advertisers mix a list of unrelated, but high volume terms into an adgroup, hoping that it will improve performance. However, this is detrimental to Quality Score. Make sure that your keywords within an adgroup are related and relevant to the actual adgroup they reside. The key is that the keywords are relevant to the structure and to each other.

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Relevant Ad Copy

Having relevant ad copy is just as important as having relevant keywords. This is because users respond more positively to ad copy that is relevant to their searched keyword.  Therefore, if you have an account with relevant ad copy, you will see higher overall CTR% for your account.  The This is due to the fact that relevant keyword/creative combos is what brings in a high CTR. Engines take high CTR% and relevancy, and use it as an important factor for determining Quality Score.

Creating relevant ad copy is a much more simple process once the campaign structure and keyword lists have been built. You can use these factors as a guide to keep all messaging relevant to your adgroup. Simply view the keyword list for any given adgroup, and use the keyword list to determine the best theme for the ad copy. The key is to create ad copy as relevant as possible to your original keyword set.

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Landing Page

Once you have completed building your entire search account, it is time to find the appropriate landing pages.

This is where your knowledge of the brand will come to great use. As you have already visited and learned the website for your brand, you will be able to easily navigate and find relevant micro-pages to use as landing pages. Instead of having every ad default to a generic landing page, it is important to find micro-pages that are closely related to the ad copy and keyword list within an adgroup. The engines want to ensure that advertisers are providing the best user experience, thus making sure landing pages are closely relevant to the ad copy. Therefore, for any given adgroup, use the keyword and ad copy set to determine the most relevant and closely related landing page. This will guarantee a high Quality Score.

SEO Tips For Website On Update Google Panda & Penguin By Acme Graphix

12 Sep

 

SEO Tips For Website On Update  Google Panda & Penguin By Acme Graphix

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Change in SEO after Google Panda Update: 
• Make site Meta Tags attractive and unique content on your site. 
• Make your site more attractive for user wants to share it or like it. 
• Use the social buttons on website. 
• Check the loading time of the website. 
• Navigation within the website is good for user as well as search Engine. 
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Change in SEO after Google Penguin Update: 
• Use the partial anchor text links in your posts and website internal linking. 
• Stop Article syndication and also stop using same resource because if website getting more links from same resource it will bad effects on the website so keep changing resources. 
• Change the Off page activities which will u doing past years 
• Do other things like PPT, Video, Image submission, blog creation, creating fan pages and do the business listing. 
• Most important thing use of social media optimization does more and more SMO and likes on your posts and articles and blogs which will help to improve rank in Google. 

 

Latest Notifications Feature Introduced by LinkedIn!

11 Sep

Latest  Notifications Feature Introduced by LinkedIn!

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LinkedIn has announced the roll out of a new notifications feature to allow users real time connectivity. The new feature will allow users to see a flag and an envelope icon at the top of the homepage whenever there is a comment/like on a post, profile views, accepted and new invitations etc. And whenever a new activity happens, a red circle would show up. 

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As LinkedIn said, “We’ve been working hard to bring you new ways to access the most relevant professional information and insights to help you be even better at your job, every day. Launching today is our new notifications feature, which will keep you notified in real-time when someone likes what you’ve shared on LinkedIn, views your profile, accepts your invitation, and much more.”

These notifications will soon be launched for all users and across mobile apps for iOS and Android.

Latest Notifications Feature Introduced by LinkedIn!

11 Sep

Latest  Notifications Feature Introduced by LinkedIn!

http://www.acmegraphix.com

LinkedIn has announced the roll out of a new notifications feature to allow users real time connectivity. The new feature will allow users to see a flag and an envelope icon at the top of the homepage whenever there is a comment/like on a post, profile views, accepted and new invitations etc. And whenever a new activity happens, a red circle would show up. 

http://www.acmegraphix.com

As LinkedIn said, “We’ve been working hard to bring you new ways to access the most relevant professional information and insights to help you be even better at your job, every day. Launching today is our new notifications feature, which will keep you notified in real-time when someone likes what you’ve shared on LinkedIn, views your profile, accepts your invitation, and much more.”

These notifications will soon be launched for all users and across mobile apps for iOS and Android.

Web Dvelopment India

7 Sep

Web Dvelopment India

http://www.acmegraphix.com

Website development – creating a more attractive, user-friendly and effective web space.

One factor crucial to successful online marketing is a well-presented, high quality website. The web page should aim to convey the company’s message instantly and clearly. To do this, a number of things must come together for the perfect website ­good looks, download speeds, clarity of message and ease of navigation.

Even if a product is affordable and excellent in quality, its presentation on the website influences the buyer. Therefore, we at Acme Graphix design a website attractively, keeping the preferences of the buyers in mind.

http://www.acmegraphix.com

 

Impact Of Google Algoriithm on SEO Services.

6 Sep

Impact Of Google Algoriithm on SEO Services.

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One of the best forms of online marketing for any company is Search engine optimization. It assists each and every company to boast an existence on the vast network of internet. SEO services contribute in bringing web traffic to the website. If there is no or less traffic to a site then Search engine optimization services come into force to bring maximum traffic. In fact every web owner wishes to have online presence to make the business reputed and augment their returns. You can simply trust SEO India to perk up your web presence.

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In order to be successful online you need to acclimatize the most effectual techniques to mark your presence. Presence on the web improves business and brings eminence, profit to every organization. The recent years have observed vast advancement in the internet world and thus it becomes important for every

Which Is More Important Content OR Design , When you Build a Website

5 Sep

Which Is More Important Content OR Design , When you Build a Website

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A good website is just not about website designing and layout, rather the content that is updated is also included in it. In the same manner plain content without attractive and appealing design doesn’t make a website. So, may times a dilemma arise regarding the importance of content or design? Website development India is well known for offering turnkey website design & website development centers from India. SEO Company India excels in custom website solutions, pay per click web hosting across assorted industry verticals.

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Website design encompasses of the ultimate visual interface design and the layout of the web page. It is mainly about the presentation of your website. On the other hand, website content needs a meticulous and sound understanding of the type of content that must be delivered to the website audiences. It requires a clear knowledge of the needs and expectations of the website audiences and ways to satisfy them. Let’s have a look at both the important concepts of a website.

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Stay In The Know: Connect With DotSauce

4 Sep

Stay In The Know: Connect With DotSauce

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Twitter – (See top of sidebar to follow –>) Join 15,000 others who follow @DotSauce tweets on domains, SEO, marketing and web development.

 

Facebook – (See top of sidebar to like –>) Like DotSauce on Facebook where you’ll receive almost all the resources shared on Twitter, though more focused on domaining. Plus receive special announcements and exclusive offers for fans.

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LinkedIn – If you are a web professional or work in a related industry, I would be glad to have you connect with me on LinkedIn. Twitter updates are broadcast to the LinkedIn stream.

 

Google+ – Add me to your circles. I’ll be sharing special updates and resources with Google Plus connections soon.

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The power of the Apollo missions in a single Google search

3 Sep

The power of the Apollo missions in a single Google search

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The two of us are old enough to remember the thrill of seeing Neil Armstrong walk on the moon in the summer of 1969. Many things have changed since then, and incredible progress has been made in some areas. As we reflect back on our own experience, and try to match today’s world to 1969, we decided to compare the amount of computation available to NASA engineers then versus what’s available now.

 

The Apollo Guidance Computer (AGC) on board the lunar module (LM) executed instructions at a speed of about 40 KHz (or 0.00004 GHz), about 100,000 times slower than a high-end laptop today. There was also a similar real-time computer built into the Saturn V rocket. On the ground, NASA had access to some of the most powerful computers of the day: five IBM model 360/75 mainframe computers, each about 250 times faster than the AGC. They were running nearly 24/7, calculating lift-off data and orbits, monitoring biomedical data during the mission, and performing numerous other calculations.

 

We compared that to what Google does today, and we found that:

 

It takes about the same amount of computing to answer one Google Search query as all the computing done — in flight and on the ground — for the entire Apollo program!

 

When you enter a single query in the Google search box, or just speak it to your phone, you set in motion as much computing as it took to send Neil Armstrong and eleven other astronauts to the moon. Not just the actual flights, but all the computing done throughout the planning and execution of the 11-year, 17 mission Apollo program. That’s how much computing has advanced. It is easy to take this for granted, but this computing power helps make the world a better place and opens the door for amazing things to come.

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How To Choose The Best Domain Name For Your Business

1 Sep

How To Choose The Best Domain Name For Your Business

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Domain names are a must, if you are thinking of taking your business online. And in times like these i.e. when the competition is cut throat, having an online presence is vital for a business. The first step in establishing an online presence is registering a domain name. A good domain name goes a long way towards driving traffic to your website and creating a brand identity for in the process. Choosing a domain name is not as simple a task as it sounds. There are some simple tips to be followed if you want a good & effective Domain Name.

  • As any expert would tell you, an ideal domain name is the one that reflects your business aptly. Like for example, if your business is all about books then you could go for a domain name like Booklovers.com. One look at the domain name is enough to tell a person what the website is all about.
  • A domain name should be short. This makes it easy for people to remember your domain name. Another advice would be keeping the domain name meaningful. Keeping weird or meaningless names also reduces the recall factor. So the whole purpose of the domain name will be defeated, if a person cannot recall it and find his way back to your website. One more suggestion would be to choose a domain name that is easy to spell to avoid any confusion.
  • One very important fact that would help your business very much is to choose a business specific keyword as your domain name. E.g. if you are a property related business in India, then Property.com would be a good domain name to consider. This increases your chances of featuring on the search results of people using these keywords.
  • Another very important tip would be to select .com as the preferred domain for your business as far as possible. It is most popular and demanded domain among all. In case the .com domain is not available, then you could go for other generic domains.
  • Avoid domain names that are similar to that of existing brands.

Good domain names are great brand building tools. They are a great tool for creating visibility and diverting traffic to you website. They are the best investment for your business.

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