Archive | April, 2014

4 SEO Myths & Conspiracy Theories

30 Apr

1. Paying For Google AdWords = Higher Organic Rankings

Not surprisingly, the first one he mentions is regarding advertising. The myth: if you pay for Google AdWords, then you’ll rank higher in the organic search. Then, there’s the exact opposite conspiracy theory: that you’ll rank better in organic search results if you don’t buy ads.

“We sort of feel like we should get those two conspiracy camps together and let them fight it all out,” Cutts said. “And whoever emerges from one room we can just debunk that one conspiracy theory.”

2. Google Changes Its Algorithm to Force People to Buy Ads 

Another common one is that Google exchanges to the algorithm in order to drive sites traffic down so that they’re forced to buy ads to compensate for the traffic.

“There’s a related conspiracy theory, or myth, which is Google makes its changes to try to drive people to buy ads. And having worked in the search-quality group, and working at Google for over 13 years, I can say, here’s the mental model you need to understand why Google does what it does in the search results.

“We want to return really good search results to users, so that they’re happy, so that they’ll keep coming back. That’s basically it. Happy users are loyal users, right? And so if we give them a good experience on one search, they’ll think about using us the next time they have an information need.

“And then, along the way, if somebody clicks on ads, that’s great. But we’re not going to make an algorithmic change to try to drive people to buy ads,” he said. “If you buy ads it’s not going to algorithmically help your ranking in any way, and likewise, it’s not going to hurt your ranking if you buy ads.”

3. Black Hat Tricks: The Best Way to Rank No. 1

Cutts also says that he wishes webmasters would think for themselves more, rather than relying on things they read in the black hat forums or as part of a “group think”, and thinking whatever the latest ranking fad is, that it’s the one that going to make them rank number one.

“Never be afraid to think for yourself,” Cutts said. “It’s often the case that I’ll see people get into kind of a group think.”

Cutts gave the examples of article directories, guest blogging, and link wheels as some “fads” people believed would help you to rank number one.

“And if you think about it, if somebody had a foolproof way to make money online, they would probably use that way to make money, rather than packaging it up into an ebook and selling it to people, or patching it up into a tool and selling that to people,” Cutts said.

4. SEO Tools Will Solve All Your Problems

He also cautions about various SEO tools and how people should be a little bit wary about buying the software packages that market themselves as the ultimate and only way to rank number one.

There are plenty of automated tools and SEO software packages sold on various webmaster and black hat forums, but despite assurances, many of them leave footprints that can eventually get tracked down and penalized.

“And so the idea that you’re going to be able to buy some software package and solve every single problem you’ve ever had, is probably a little bit of a bad idea,” he said. “I read an article recently where someone was talking about using some automated software package, and trying to do white hat SEO with it, which to me sounds like buying a gun and trying to use it as a hammer.

Cutts warns that you can potentially dig yourself into a hole.

“Just because somebody says they made a lot of money online doesn’t mean they really made a lot of money online,” Cutts said. “If they really made a lot of money online, they’d normally keep doing it, rather than tell you about it. So just approach some of the tools and services and products that you see on the various boards with a little bit of caution.”


Google’s ad business is more more rooted in desktop than Facebook’s

28 Apr

Google’s ad business is more more rooted in desktop than Facebook’s

As the company reported on Wednesday, mobile ads now represent 59% of its overall ad revenues, up from 30% in Q1 2013. Brian Wieser, an analyst with Pivotal Research, called it a “monster quarter” for Facebook that was driven largely by growth in mobile.


The situation at Google wasn’t as sunny. Since Google blamed mobile for depressing costs-per-click by 9% in the quarter, mobile was an obvious impetus for missed earnings. Even though Google’s ad business grew 16.5% in the quarter, that was less than expected. As Wieser noted, “erosion was consistent with our general expectations, if worse than we expected, and probably worse than many investors expected too.


AcmeGraphix-Leading Website Designing , Development , Online Promotion Company of India 

26 Apr

AcmeGraphix is one of the leading website designing companies based out of the national capital, offering unparalleled choices in Website Development and Website Designing in general. The company has its own in-house team of experts and professionals, who take on projects with multiple dimensions and work on the same for scalable results. With hundreds of clients in Website Designing, AcmeGraphix already has a huge market share, which comes from its customer’s faith. The experts of the company believe in taking pride in the work and growth of the clients, and thereby, they work for mutual understanding and transparent project completion.

Over the years, AcmeGraphix has taken Website Development to the next level and has been a pioneering service in the market in more ways than one. Their clients spread to multiple parts of the globe and have been recommending and reusing their services time and again for sheer quality and pricing. 

How SEO Services Delhi can benefit my website and Business Growth?

24 Apr

 No website can survive on the online world without the right placement on search engines and marketing, and that’s where one would consider SEO Services Delhi. The companies offering SEO know the current industry of their clients and can change the competition by adding to the traffic and rankings. Every service has its own way of doing SEO and there are no fixed rules. In general, the SEO experts will work on the website’s current position and based on the analysis, they will plan the steps ahead and get started with the task of keyword, competition and industry analysis.

The right among SEO Services Delhi can change the overall rankings and visitors for a website in a very limited time, with the right knack for conversion rates. Some of the companies may even work on content, social media and branding, which can contribute hugely to overall business growth online and offline.

Explain How Google Handles 404 & 410 Status Codes

23 Apr

Matt Cutts Explain How Google Handles 404 & 410 Status Codes

Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes.


Both 404 and 410  are errors for a web page or document not being available, however a 410 is defined as “gone” forever. So 410s are more of an explicit response from the server telling you a page is really gone.


Google handles them slightly differently. With a 404, and some of the other 4xx status codes, Google will “protect” the page and not mark it as removed for about 24 hours. With a 410 status code, Google will mark the page as gone as soon as the error is noticed by GoogleBot.


Matt added, although that is the case, GoogleBot will go back and check both 404 and 410 responses later to ensure the page is really not there. Google is aware of bugs and server issues that happen and thus will check back later, several times, over the course of years, to check to see if the page is ever brought back.


In short, 410s are stamped as removed immediately and 404s aren’t for 24 hours, so GoogleBot can recheck before marking the document as removed.


SEO/SMO services in Delhi

22 Apr

SEO/SMO services in Delhi are in plenty and help website builders market and promote their web pages to a great extent. It is important the every website owner either hire an SEO/SMO agent for optimization or be an expert on their own.

How to choose among the many SEO/SMO companies in Delhi?

Every SEO company in Delhi has several features that one must consider and look into before hiring them. Of this two important features are listed below.

1.            Find out their expertise: The first and foremost step to take after narrowing down a list of SEO/SMO services in Delhi is to understand their previous experience and expertise. Different companies follow different methods of SEO/ SMO, understand these methods and finalize on what you want.


2.            Find out who would be working on your project: After choosing an SEO company in Delhi based on expertise the next step is to find out of their many experts who would be working on your projects. Make sure that this person is well experienced with your website theme and field. Remember that big companies sometimes just hand over work to trainees.

Start making a search now and get the best bang for your money!

Website Designing Company

17 Apr

With the growing use of internet in today’s world all businesses have a website that is the best way to market and publicize about them. The growth in the need for websites has led to many website designing companies in Delhi who have a professional approach to website design.

Many business owners who want this professionalism hire them.

But to choose from all the website designing companies, one must ask the two important questions. They are:

  • What is your track record

Finding out the previous projects of a Website designing company in Delhi is very important as from this track record can you know about the success rates of the websites built before

  • What are the methods and steps you would follow

It is very important to know what a Website designing company in Delhi chooses as their method, that is the software they use and the concepts they follow.

Make your checklist now!


Facebook Algorithm Update – What It Means For Your Facebook Marketing Strategy

15 Apr


As you know, search and social algorithms are always changing, but with Facebook it is clear that as time goes on it is becoming more and more difficult for marketers to reach their potential customers. Back in the day the typical Facebook marketing strategy included creating a company Facebook page, posting on a regular basis, and interacting with those who wrote on your wall or commented on your content. Now to get great exposure marketers need not only eye-catching, engaging content, but must also keep up-to-date with ever-changing product updates, use complex strategies to grow their audience, and often invest in some paid social advertising.

Facebook adds up everyone who saw the post, whether you paid for people to see it, people shared it with their friends, or Facebook gave you free distribution in the news feed. The people who saw it for free combine with the people who shared it to create “organic reach.” When people see your post because you paid for additional exposure, they call it “paid reach.”



Why blogging is important for your business

12 Apr

In the today’s business environment blogging is more important for expanding your brand as well as information about your product and services. Basically blogging or web marketing helps you to create a relationship between your end user because most of the user nowadays, would like to read blogs. Blogs are web based entries which is totally depends on your personal experience on a particular topic or subject and it is the best ways to build relationship because it contains videos and images which can describe your product and services in a better way. Nowadays, most of the companies use this type of technique for online marketing in uk.

To build a relationship among you and your targeted audience.

-To start discussion with comments, question and answers.

-To get better search engine ranking on the web through quality content.


Google’s Penguin Algorithm Comes In Different Levels Of Degrees?

11 Apr

Google’s Penguin Algorithm Comes In Different Levels Of Degrees?

It may be the case that some sites impacted by Google’s Penguin update may not be as impacted as the next. Meaning, Google’s algorithms may apply a different degree of the Penguin update (which may feel like a penalty) to one site over another.

Matt Cutts, Google’s head of search spam, posted on Twitter a message that implies that Google’s Penguin algorithm comes in different levels of degrees. His tweet was related to someone who was impacted by the algorithm and Matt Cutts responded to him saying “you still have a very mild case of Penguin.”

Here is Matt’s tweet:

Now, it is hard to say if Matt Cutts is implying that some of the site’s rankings have recovered as the site has improved their linking profile. But by Matt saying this site has a “very mild case of Penguin” it does somewhat imply that there are different levels of cases of being impacted by this algorithm.

So maybe not all cases of Penguin are the same? Maybe not all sites impacted by Penguin suffer the same outcome? Maybe there are levels of degrees with the Penguin algorithm.

Or maybe not, maybe Matt Cutts is just saying in short that he still has unnatural links and has some work to do to get out of the Penguin algorithm?